Thinking about coffee stuff here at Brown Coffee Company for 2012. So many things are happening and coming to fruition this year here that it’d be a whole string of blog posts to discuss them all. (Hey…there’s an idea!)
Mainly, in the cafe, our occupation is in building better systems of delivery. Is every shot as consistent and beautiful as it can be? Do we have the technology on the grinder and espresso side to make that happen? Can we buy that technology, if not, or do we have to fabricate it? (Many of you know of our long history of building custom coffee stuff.) Or is the answer not even a technology one? Maybe its efficiency of motion as baristas–saving steps and motion to be more fluid and/or consistent cup after cup.
Outside of the cafe, The Brown Coffee Company is also branching off a new operation that most of you are already familiar with: the coffee truck. This will be a wholly separate operation from Brown, although the goals will be very similar, of course: to bring better and better coffee to San Antonio. Truck is operating under the name Ursa Major and a quick page can be found at ursamajorcoffee.com
Outside all of that is our internal transition into new and different areas of focus in the Company. Exploiting new avenues of delivering coffee. This being internal you, the reader, will of course not be privy to all the details. Suffice it to say that as 2012 comes to an end Brown will look like a very different company. You’ll know it when you see it, I would dare say.
More, as they say, to come.